063 - Why is it called Jefferson’s Bourbon? With Trey Zoeller, Founder and Master Blender

Your family history is going to play a large part in this, talk about how you got into bourbon.

Quickly talk about your dad for a bit

How did you start the Jefferson’s Brand

For our listeners out there just now getting into bourbon, give us your pitch of Jeffersons.

Give some history on why it’s called Jefferson’s Bourbon and not Zoeller’s reserve

You’ve been a non-distilling producer since 1997 up until last year. Talk about the current operations

The Jefferson’s Presidential line hasn’t been seen on the shelves around the country in a few years. Any chance of those higher aged bourbons making a return?

We also haven’t seen any of the Jefferson’s Rye

You’ve been doing quite a bit of experimenting lately. The Jefferson’s Wood Experiment, Chef Collaboration, the Groth Cask finish, the Oceans. are there any other’s I’m missing? Anything on the horizon?

There is actually a pretty great story behind the Oceans and I think the listeners would get a kick out of it. So talk about that

Ocean’s Cask strength is making its way out there. We’ve seen many start going that route and offering barrel strength expressions

Follow along with Jefferson’s Journey

What’s the life of Trey like outside of bourbon?