BigDeal #68 It's Boring, But It Will Make Even Beginners More Money
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Jun 3, 2025 Discover how to tap into the mindset of wealthy clients as strategies for high-value selling unfold. Learn about the 'Rich Desire Pyramid' to understand their motivations: status, exclusivity, and convenience. Codie emphasizes the pressing need for products that offer scarcity and uniqueness. Engaging with the rich isn't just about sales; it's about building meaningful connections, with anecdotes and practical examples to guide budding entrepreneurs. Plus, get your hands on a deal calculator for smarter business choices!
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Sell To Rich Customers
- Selling to rich customers is more profitable than chasing volume with low-paying clients.
- Rich people want to be sold premium products and pay more for quality and exclusivity.
The Rich Desire Pyramid
- The Rich Desire Pyramid shows wealthy buyers' motives: status, convenience, exclusivity, privacy, scarcity.
- Effective offers hit at least two of these desires to appeal to rich customers.
Add White Glove Service
- Add white glove or concierge service offerings to win wealthy clients by saving their time and effort.
- Bundle services with affiliate cuts for convenience and high margins.