Animal Spirits Podcast

Talk Your Book: Putting a Floor on the Nasdaq 100

Feb 19, 2024
Bruce Bond, Co-Founder of Innovator Capital Management, talks about defined outcome products, equity floor ETFs, and Innovator's latest defined income ETF solutions. They discuss the benefits of defined outcome ETFs, unique income products based on equity options, and strategies for managing risk and reward in investments. They also explore advisors' allocation strategies and differentiation in the market.
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INSIGHT

Defined Outcomes Make Risk Visible

  • Defined outcome ETFs let investors see explicit downside and upside ranges before investing.
  • That clarity drives adoption among advisors and clients seeking predictable outcomes.
ADVICE

Introduce Complexity Gradually

  • Start simple when introducing structured ETF concepts so advisors and clients can digest them.
  • Use straightforward products first, then layer in more complex managed outcome ideas.
INSIGHT

Reliability Drives Adoption

  • Innovator has completed over 300 outcome periods and delivered outcomes as expected.
  • Delivering predictable, repeatable results builds advisor trust and fuels asset growth.
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