YouTube Creators Hub How To Grow and Succeed On YouTube Moving Forward With Roberto Blake
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May 17, 2024 
Roberto Blake, creator of over 1500 educational videos, discusses the current state of YouTube, diversifying income streams, click-through rates, audience engagement, AI tools, and the misconception of YouTube as a quick money-making platform. He emphasizes finding passion and consistency for success on YouTube.
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Invalid Traffic Forced Diversification
- Roberto Blake experienced repeated invalid traffic hits that cut his ad revenue dramatically.
- He uses this problem to justify diversifying away from relying only on YouTube ads.
Own Your Email List First
- Build and own an email list because you control it and it follows you across platforms.
- Use that list to sell products, host sponsors, and reduce dependence on platform algorithms.
Real-World Status Cuts Through Noise
- Real-world social proof and status help creators cut through online noise rapidly.
- Combining expertise with niche topics creates differentiation that is hard to copy.