The Body Shop has an inspiring purpose: "Fighting for a fairer, more beautiful world". Join CEO David Boynton as he discusses how they bring this to life at the Body Shop and face the challenge of a rapidly changing multi- channel retail environment and move to reinvigorate an ‘activist brand’. Setting a high bar on purpose at such an iconic brand raises expectations both inside and outside the organisation. Hear how David is mobilising the effort to do well - and to do Good!

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Timothy & Raj

Episode #29: The Body Shop CEO talks Purpose