Where Does AI Fit In Your Sales Funnel?

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Where Does AI Fit In Your Sales Funnel?

• Mercer and Jeff define the sales funnel in terms of awareness levels, progressing from unawareness to problem awareness, solution awareness, and finally product awareness.

• Jeff outlines a B2B sales funnel with distinct phases: impression, lead, qualification, pitch/proposal, purchase, and onboarding.

• AI significantly enhances the "impression" stage by transforming long-form content, such as podcasts or client calls, into short, digestible social media clips for broader reach and increased engagement.

• AI tools streamline lead capture by helping to create intelligent lead forms and automate processes for gathering contact information and initial permissions from prospects.

• AI assists in the qualification process by helping to establish clear business rules and criteria for ideal clients, automating aspects of prospect assessment to ensure a better fit.

• AI empowers the "pitch and proposal" stage by generating presentations, proposals, and even guiding pricing decisions, helping users overcome perfectionism and iterate faster.