The Game with Alex Hormozi Throwback: Quick Tips on Pricing to Make More Money This Week | Ep 947
Aug 25, 2025
Discover how to maximize your profits with unconventional pricing strategies. Learn about using high-ticket anchors and why charging more can attract fewer but better customers. Dive into the effects of inflation on margins and how flexibility in pricing is often overlooked. Explore essential tips for increasing prices while keeping your customer base intact, along with valuable resources to scale your business successfully.
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Use An Expensive Anchor
- Add an ultra-high-priced offer to your menu even if you don't expect to sell it.
- The expensive anchor makes other offers look reasonable and often increases core sales and profits.
Price Increase Tripled Profit
- A friend in weight loss added a version six times pricier than his core offer.
- That pricier version sold more and tripled his profit overnight.
Value Makes Price Flexible
- Pricing is often far more inelastic when your product delivers real value.
- You can safely test massive price increases if you can tolerate more 'no's during the experiment.