You Decide with Errol Louis Morris Katz: Meet the strategist behind Mamdani's big win
Nov 20, 2025
Morris Katz, a 26-year-old political strategist, led the digital and outreach efforts for Zohran Mamdani's historic mayoral victory. Katz delves into how the campaign cleverly targeted younger voters on social media. He critiques Cuomo's campaign tactics and their effects on the Jewish community and highlights the political consulting industry's need for authenticity. Katz emphasizes the importance of storytelling in campaigns, advocating for bold government solutions and accountability, while championing diversity in political voices.
AI Snips
Chapters
Transcript
Episode notes
Instant Read On A Candidate
- Morris Katz saw Zoran Mamdani as a generational leader within minutes of meeting him in April 2024.
- The campaign framed Mamdani as the antidote to entrenched corruption tied to figures like Eric Adams and Andrew Cuomo.
Formative 100-County Tour
- Katz's earliest political work was knocking doors for Tedra Cobb and writing for candidates, which led him to North Carolina.
- He joined Erica Smith's 100-county, 100-day tour and learned grassroots lessons about communicating to diverse voters.
Story Beats Policy Overload
- Katz emphasizes storytelling over policy dump: voters detect inauthenticity quickly and respond to narratives.
- Mamdani's message linked concrete affordability policies to a broader generational story to draw people in.