Passionate & Prosperous with Stacey Brass-Russell Ep 196 | The Signature Brand You Already Have (You Just Don’t Know It Yet) with Kristin Lawton
When most of us start our coaching or service-based business, we’re fired up to help people—not thinking about branding, messaging, or how to stand out online. But the truth is, you are a personal brand (whether you realize it or not) and the way you show up is shaping how people decide to work with you.
In this week’s episode of Passionate & Prosperous, I’m talking with my friend Kristin Lawton—the marketing mixologist behind District Brand Bar and a sponsor of Passionate & Prosperous LIVE!—about what it really means to build a brand that’s 100% YOU (without flashy gimmicks or cookie-cutter formulas).
Kristin has 20+ years in brand strategy and marketing, and she’s the creator of the Signature Brand Dossier. She blends creativity, clarity, and a dash of AI to help solopreneurs and small business owners craft brands that are unforgettable.
You’ll hear us get real about:
- Why “brand” no longer just means logos, fonts and colors—and what it actually is in 2025 for coaches and experts.
- How to weave your lived experience, passions, and quirks into your business so you naturally stand out.
- Why values, trust, and customer experience are part of your brand (and how misalignment erodes credibility fast).
- How Kristin uses AI + her proprietary process to uncover your “signature brand” so marketing feels authentic, empowering, and human.
- The truth about social media and “being private in public”—and why sharing glimpses of your real life builds connection.
- Why creating unique, authentic offers and engaging with your audience is the key to building a strong community.
Kristin also shares the story behind District Brand Bar, her “brand cocktail” approach, and the choose-your-own-adventure email experience she built so you can start exploring your own signature style. We dive into how branding intersects with trust, authenticity, and delivering on your promises—because your brand isn’t just what people see on the outside, it’s the experience they have with you every step of the way.
Curious what your signature brand marketing style is? Take the quiz to answer 10 fun questions and discover your unique cocktail persona. Plus, receive instant tips on how to market your brand more effectively based on your personal style!
You can also connect with Kristin on Instagram and LinkedIn.
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