In this episode of The Brand Called You, Kon Apostolopoulos, Founder & CEO of Fresh Biz Solutions, discusses his book "The Engagement Blueprint" and explores the critical aspects of building a culture of commitment in organizations. He explains the four key drivers of employee engagement: feeling valued, connected, productive, and supported. Kon emphasizes that employee engagement differs from satisfaction or happiness, and is crucial for organizational success. The conversation covers topics like psychological safety, the impact of remote work, the role of technology, and how leaders can recognize and combat disengagement. 

About Kon Apostolopoulos

• Kon Apostolopoulos is the Founder & CEO of Fresh Biz Solutions.

• He is the author of the book titled 'The Engagement Blueprint’.

• He's the founding partner of the Global Institute for Thought Leadership, and he's a Thinker’s 360 Global Top 50 Thought Leader.