In light of the nostalgic festive period, this week, we are diving back into one of our favorite episodes this year with the one and only Vivy Yusof.

Social media platforms and creator-focused startups haven’t looked too hot coming into 2023, with companies like Meta, Snapchat waging layoffs along with the rest of the tech industry. BUT the creator and influencer economy are more than just buzzwords losing interest among venture capitalists. Despite challenges on a platform level, blogger-turned-entrepreneur Vivy Yusof is a case study of just how retained attention is a currency that will continue to be important in 2023 and beyond.

FashionValet.com, an online marketplace that once stocked over 400 brands across Southeast Asia, became a major regional player in the fashion industry but, by 2022, she had wound the venture down, shifting her focus to her own in-house modest fashion brands, dUCK and Lilit. The silver lining? By 2022, Yusof had built a network of 14 physical stores across Malaysia and Singapore and sold more than 3 million scarves from just one of her brands. Today, we unpack Vivy’s journey, the cost of building a brand around herself, her regret on not acting on her gut and her BILLION DOLLAR AMBITIONS for her next decade in the modest fashion industry.

Key Takeaways

1. 
   
2. Grow your career by embracing your passion and the support of your loved ones.
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4. Engagement and loyalty come from authentic, organic growth with your audience.
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6. Fame comes with consequences; it’s a personal choice you made, so pick your battles.
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8. Ride the waves when they hit; obsession is really needed to make something successful.
9. 
   
10. Pivot when it doesn’t make business sense.
11. 
    
12. When you find a co-founder, try to find someone who's the opposite of you.
13. 
    
14. Know your niche; never try to be like your competitor.
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Originally aired: January 27, 2023

Watch this on Youtube: https://bit.ly/3mPihUI

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PODCAST INFO:

Podcast website: https://billiondollarmoves.com

Build like a CEO: https://sarah-chen.ck.page/ceoseries

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