Giles Penfold is an ultra-endurance athlete, coach, and founder of Holistic Hybrid. With over 30 ultra marathons under his belt—including a 152km solo run and a recent win at the 100k Ultramaratón de los Cañones—he’s built a life around discomfort, discipline, and self-mastery. We explore how social media addiction disconnects us from our instincts, why discipline is easier at 100% than 80%, and how discomfort—when chosen intentionally—becomes a path to freedom.

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