658: Andy Bell on Working with Clients, Writing, and Building Courses for Web Builders
Mar 31, 2025
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Andy Bell, founder of Set Studio and Piccalilli, is a trailblazer in web design and front-end development. He discusses the evolution of web design, shifting from static to interactive, browser-based prototypes. Andy sheds light on the importance of client relationships, highlighting tools for maintaining project integrity and decision-making frameworks. He humorously critiques AI in tech while sharing insights on customizing design systems and creating courses for web builders, blending expertise with engaging anecdotes about font selection and client dynamics.
Andy Bell emphasizes the importance of creating designs that align with browser capabilities to enhance user experience and maintain project integrity.
The dynamic between client interactions and design integrity is crucial, highlighting the need for flexibility while adapting to client needs.
Set Studio's commitment to education is evident in their plans to publish courses focused on practical skills for web developers.
Deep dives
The Journey of Set Studio
Andy Bell discusses his evolution in web design and development, highlighting his journey from freelance work to establishing Set Studio. He emphasizes the significance of choosing an easily memorable domain name, showcasing set.studio as an example of a strong online presence. The conversation touches on the importance of effective branding and user-friendly designs that resonate with the web, which is a core principle of Set Studio. The dynamic between studio work and client interactions is explored, underlining that adapting to client needs while maintaining design integrity is crucial.
Designing with the Browser in Mind
Set Studio prioritizes creating designs that work harmoniously with browsers rather than forcefully adapting designs from other platforms. Andrew Bell explains how the studio focuses on flexible layout systems that allow clients' websites to feel native to the web environment. He elaborates on designing within browser constraints, observing that permitting the browser to dictate certain design elements can lead to better user experiences. By emphasizing fluid scales and responsive layouts, the studio fosters a design culture that respects the capabilities and limitations of the web.
Shifting from Figma to Browser Deliverables
The studio has moved toward delivering projects directly in the browser instead of relying on design prototypes from Figma. This decision stems from recognizing that designs often evolve when transitioned to the browser, allowing practical adjustments based on user experience. Andy states that sharing ideas via Loom videos can foster better understanding and client relationships, fostering collaboration without reducing control over the project. This approach not only enhances design quality but also aligns the studio’s creative vision with client expectations.
The Evolution of Piccadilly
Piccadilly has transformed from a personal blog into a tech publisher under the Set Studio umbrella, focusing on educational content. Andy discusses the recent rebranding efforts of Piccadilly, aiming for a cohesive identity that aligns with the studio's mission. He highlights the choice of adopting Astro for its minimal JavaScript footprint for better performance and easier maintenance. This dual structure of providing educational resources alongside creative services allows Piccadilly to cater effectively to both content creators and learners in the web development space.
Course Offerings and Future Directions
Set Studio aims to further develop its educational offerings by publishing courses created by industry experts. Andy mentions upcoming courses by notable figures, emphasizing the importance of authenticity and personalized voice in educational content. The studio's goal is to create pragmatic material that web developers can apply immediately in their work. By focusing on practical skills and expert guidance, Set Studio seeks to cultivate a community of developers who excel in delivering high-quality web experiences.
We're joined by Andy Bell, the founder of Set Studio. They discuss the evolution of web design, the importance of client relationships, and the innovative approaches taken at Set Studio and Piccalilli. The conversation covers the shift from traditional design methods to a more browser-centric approach, the challenges of client work, and the significance of documentation in maintaining project integrity. Andy shares insights on creating customizable design systems and the necessity of having a decision-making framework in client interactions.