The Meat Mafia Podcast Loren Castle: Overcoming Cancer to Selling Millions of Cookies | MMP #255
In this episode, Loren Castle, founder of Sweet Loren's, shares her journey from battling cancer to founding and leading the #1 natural cookie dough business in the U.S. We break down Sweet Loren's incredible success and story, the positive irreversible change that dietary transformation has on oneself, and how we can nourish our bodies whilst enjoying delicious treats.
After overcoming Hodgkin’s Lymphoma at age 22, Loren became devoted to living a healthy lifestyle through nutrition, yoga, and mindfulness. After years of product iteration, adversity and a desire to align her commitment to wellness with her craving for a tasty, high quality snack - Sweet Loren's was born: a line of gluten-free, dairy-free cookie dough made with responsibly-sourced ingredients to satisfy any sweet tooth or dietary need.
We cover Loren's intuitive approach to entrepreneurship, navigating relationships with retailers like Whole Foods, product innovation based on customer feedback, the adrenaline one finds in pursuing a passion, and more.
Side note - this conversation was awesome - Loren is so passionate about wanting people to be able to enjoy all that life has to give, and her company might have honestly created the blueprint for how smaller companies with clean ingredients and win over customers and change the tide with big food corps. Go Loren!
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