From Magic to Metrics | Jeff Greenfield, Co-Founder and CEO, Provalytics
Oct 3, 2025
28:49
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Jeff Greenfield’s extraordinary journey—from magician to chiropractor to marketing measurement pioneer—highlights the power of reinvention. With Provalytics, he’s redefining attribution in a privacy-first, cookieless era, helping brands measure what truly matters: awareness, impact, and ROI.
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