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Discover the three attention traps on Twitter and the importance of lasting connections. Learn about building customer connections, avoiding negativity, and attracting positive-minded followers. Cultivate meaningful relationships and project hopefulness and kindness on social media.
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Quick takeaways
- Chasing virality can attract short-term gain seekers but fails to foster sustainable connections on Twitter.
- Relying on transactional attention erodes trust and hinders relationship-building efforts, leading to negative sentiments around compensation and pricing discussions on social media.
Deep dives
The Pitfalls of Attention Traps
Many people on Twitter lay attention traps in hopes of building a large audience. However, these traps often backfire and result in self-sabotage. Strategies like chasing virality can attract short-term gain seekers but fail to foster sustainable connections. Followers lured by viral tweets are different from those who appreciate consistent effort in building a community. To attract long-term thinkers, focus on sustained efforts rather than quick attention grabs.
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Listen to the best highlights from the podcasts you love and dive into the full episode