Copywriters Podcast Why You Need An Imaginary Friend
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Dec 8, 2025 Discover how an imaginary friend can transform your copywriting game. The show highlights the importance of understanding your prospects' pain points over mere product features. Learn to create a custom-tailored approach through well-researched language. Dive into resources like customer interviews and Reddit to capture authentic phrases. With each piece of messaging aimed at a single avatar, your copy can resonate more deeply. A fun and effective way to boost conversions without the hassle of a real focus group!
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Copy Is About The Prospect, Not The Product
- Copy should not be about features or vague benefits; it must reflect a prospect's specific pains and desires.
- Targeted messaging to one precise customer type beats fuzzy, middle-of-the-road copy every time.
Research Their Words, Not Just Problems
- Do research to capture both the unique pains/desires and the exact words prospects use to describe them.
- When you mirror prospect language, your message resonates emotionally and requires no translation.
Interview Customers And Harvest Phrases
- Do customer interviews and record their exact phrasing; ask what led them to buy and what worried them about trying it.
- Use repeated unexpected phrases from multiple interviews as high-value copy triggers.
