
 BJJ Mental Models
 BJJ Mental Models Ep. 302: Short-Form BJJ Content, feat. Tum Energia
 Sep 16, 2024 
 Tum Energia, a BJJ black belt and founder of Energia Martial Arts, dives into the intriguing world of short-form content transforming Brazilian Jiu-Jitsu. He discusses how platforms like TikTok and Instagram are reshaping how practitioners learn and engage. Tum highlights the balance between attracting views and maintaining quality in digital content. The conversation also touches on the ethical implications of shorter formats on attention spans, urging a thoughtful approach to content creation in the evolving martial arts landscape. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8 
 Intro 
 00:00 • 2min 
 The Rise of Short-Form Videos in BJJ 
 01:57 • 4min 
 The Art and Impact of Short-Form BJJ Content 
 06:20 • 3min 
 Navigating Short-Form Content Challenges 
 09:07 • 21min 
 Rethinking Jiu-Jitsu Instructionals and Effective Learning Strategies 
 30:17 • 2min 
 Navigating Brazilian Jiu-Jitsu Learning 
 32:43 • 12min 
 The Impact of Media Formats on Children's Behavior 
 44:14 • 7min 
 Engaging Content Creation 
 51:30 • 5min 
