BJJ Mental Models

Ep. 302: Short-Form BJJ Content, feat. Tum Energia

Sep 16, 2024
Tum Energia, a BJJ black belt and founder of Energia Martial Arts, dives into the intriguing world of short-form content transforming Brazilian Jiu-Jitsu. He discusses how platforms like TikTok and Instagram are reshaping how practitioners learn and engage. Tum highlights the balance between attracting views and maintaining quality in digital content. The conversation also touches on the ethical implications of shorter formats on attention spans, urging a thoughtful approach to content creation in the evolving martial arts landscape.
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