Kickoff Sessions #178 Rob Hoffman – The Truth Behind a $300K/Month Content Machine
On episode #178 of Kickoff Sessions we sat down with Rob Hoffman, Co-Founder and CEO of Contact Studios.
Rob's journey includes steering two media companies to over 2 million monthly visitors, building a digital community of 14 million strong, establishing two 7-figure businesses and generating over $10 million in revenue for his clients.
In this episode, Rob shares his insights on the art and science of content, emphasizing the importance of creating irresistible content. He delves into content as a service, discussing its benefits and limitations, and offers strategies to enhance video content and boost click-through rates.
Rob provides practical advice on growing subscribers, measuring retention rates, and avoiding common content creator mistakes. We also touch on the future of video content, addressing the rise of mediocrity, storytelling principles, and the balance between quality and quantity.
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LinkedIn: https://www.linkedin.com/in/rob-hoffman-ceo/
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(00:00) Preview
(02:56) Perfecting the Content Creation Process
(05:50) Rob’s Entrepreneurship Journey
(13:37) Why It's Important To Know How to Sell
(14:01) Strategies to Monetise Your Content
(25:55) Tailoring Content for YouTube, Instagram & LinkedIn
(38:36) Intellectual Property in Content
(45:26) Retention Strategies That Work
(51:38) Life Living in Bali & Columbia
(01:07:51) The Expat Experience & Personal Growth