25. Founder Stories: How I Built Home Made

Asaf Navot does not have a technical co-founder at Home Made. His first technical hire was a Product Manager, not a CTO.

When you are considering investing your time, money or energy into a new project, Asaf recommends approaching like an investor. Ask yourself: are the market fundamentals good? Is my solution better than the competition? Would a bigger company buy a business like this?

Use existing technologies to create an MVP if you can and test the market. Asaf’s pilot was made up of an online form and a spreadsheet. That helped him prove the model and then get investment to hire an outsourced development firm.