The Landscape of Black Friday Shopping

Black Friday has evolved into a week-long shopping event, extending from Thanksgiving through Cyber Monday, with expectations of over $900 billion in spending during the holiday season. This year, the National Retail Federation projects a significant increase in shopping activity. However, the sheer volume of deals makes it increasingly confusing for consumers to discern genuine bargains from inflated prices, as many retailers manipulate price listings to create the illusion of larger discounts. The challenge now lies in identifying the rare, legitimate deals amidst a myriad of offers that may appear attractive but often are not substantial savings.