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FOMO Sapiens with Patrick J. McGinnis
S11 E12 Decoding the Neuroscience of Effective Marketing with Pranav Yadav
Apr 4, 2024
40:07
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Join FOMO Sapiens as CEO of Neuro Insight, Pranav Yadav, decodes the neuroscience of effective marketing. Discover the power of memory encoding, authenticity, and clarity in brand building. Gain insights on crafting narratives that leave a lasting impression on consumers.
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Quick takeaways
- Authenticity and clarity elevate brand identity through effective storytelling.
- Memory encoding in marketing and strategic brand messaging enhance long-term retention and engagement.
Deep dives
The Influence of the Subconscious Mind on Decision Making in Marketing
Neuro-insights show that 90% of decision-making occurs subconsciously, but traditional methods rely on self-reported data, leading to ineffective marketing strategies. By using brain mapping technology, companies like Neuro-insight analyze subconscious drivers of motivation to understand what truly resonates with audiences, improving marketing effectiveness.
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