16min chapter

FOMO Sapiens with Patrick J. McGinnis cover image

S11 E12 Decoding the Neuroscience of Effective Marketing with Pranav Yadav

FOMO Sapiens with Patrick J. McGinnis

CHAPTER

Deciphering the Art of Engaging Marketing

Exploring the intricate world of effective marketing through the analysis of a beloved commercial, emphasizing the crucial balance between creativity and brand presence. The discussion reveals the impact of storytelling and memory creation on brand recall, offering insights on aligning creative elements with business objectives. The chapter delves into personal reflections on the synthesis of innate nature and professional expertise, highlighting the essence of authenticity in building lasting connections with an audience.

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