The Prof G Pod with Scott Galloway First Time Founders with Ed Elson — ft. Andrew Benin and Allen Dushi of Graza
11 snips
Nov 5, 2023 
Andrew Benin and Alan Dushi, the dynamic duo behind Graza, an innovative olive oil startup, share their entrepreneurial journey. They dive into the excitement of launching their unique product line and the challenges of securing funding. The co-founders discuss the importance of transparency and trust with consumers, emphasizing how they navigate the hustle of startup life while balancing family commitments. Insightful and relatable, their conversation reveals the secrets to building a successful brand and maintaining personal values in the fast-paced world of business.
AI Snips
Chapters
Transcript
Episode notes
Graza's Origin
- Andrew Benin, while working at Magic Spoon, discovered exceptional olive oil in Spain.
- This sparked the idea for Graza, initially envisioned as a distributor of gourmet European foods.
Market Need
- The olive oil market needed a product for everyone, not another expensive, inaccessible brand.
- This realization shaped Graza's focus on approachability and affordability.
Co-founder Connection
- Andrew and Allen connected through a mutual friend, both driven by the desire to start a business.
- Allen, seeking a partner with an idea, was immediately drawn to Andrew's olive oil concept.