411. From Inbox to Income - Cold Email Strategies with Adam Rosen

Nov 11, 2024

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Episode notes

In this episode, Adam Rosen shares his expertise on effective cold email strategies for video business owners. He breaks down the key components of a successful outreach campaign, including proper email infrastructure, personalization techniques, and the importance of patience. Adam also reveals a clever approach to offering mini video audits that can significantly boost response rates and lead to more qualified prospects.

Key Takeaways

Set up separate domains for cold email outreach to protect your main business email reputation
Structure your initial email with a clear purpose, problem you solve, solution, social proof, and call-to-action
Offer a personalized video audit as a lead magnet to increase engagement and qualify prospects
Aim for 1 positive reply per 1000 emails sent, and remember that patience combined with persistence is key to success

About Adam Rosen

Adam Rosen, a world-traveling entrepreneur, sold his first tech startup in 2019. He now leads eocworks.com, helping companies get sales through cold email, and thenomadcloud.com (200k subscribers), supporting entrepreneurs who want to explore the world.

In This Episode

[00:00] Welcome to the show!
[06:14] Meet Adam Rosen
[06:39] Cold Email Outreach
[13:05] Where to Start
[18:08] Best Practices
[21:25] Email Framework
[22:24] Avoiding The Spam Folder
[27:50] Getting Set Up
[34:54] Connect with Adam
[36:29] Outro

Quotes

"If you move the industry forward, then you did something good with your startup." - Adam Rosen

"The biggest mistake people make is not about email copy. It's not even about getting quality lists. It starts at the front, which is the foundation." - Adam Rosen

"Patience is a virtue as long as we are growing step by step by step trying to get to where our goals are and we're working hard to get there and doing the right things along the way." - Adam Rosen