Todd Herman is a world-renowned mental performance coach and mentor to everyone from Olympic athletes and pro sports stars to CEOs and entrepreneurs.

Todd is also the author of The Alter Ego Effect, a ground-breaking book on the power of creating alter egos to help us optimize our performance from the board room to the playing field.

In this conversation, Greg and Todd talk about coaching and identity, and get into the weeds on how all of us can leverage alter egos to improve our performance in various parts of our lives.

Episode segments:

(03:21) – Todd’s background & coaching business
(08:00) – Why coaching is so rewarding
(12:47) – Red light & green light activities for personal & business growth
(16:09) – The power of taking actions that don’t scale
(26:24) – The best advice Todd ever received
(31:29) – What is the Alter Ego Effect?
(44:42) – Tactics for creating an alter ego
(53:44) – How to decide which area of your life needs an alter ego
(56:03) – Todd helps Greg set up a framework for his own alter ego
(01:10:58) – How giving yourself a new name or look can change your identity
(01:18:10) – One thing Todd has figured out in life that others haven’t

If you don’t follow Todd on social media, make sure to go check him out on Twitter: @todd_herman and on Instagram: @todd_herman

Here is the link to Todd’s book The Alter Ego Effect: https://a.co/d/06kzJao

And finally, if you want to hear more from Todd, go check out this beautiful conversation he had with the great Rich Roll: https://open.spotify.com/episode/7h8e09ZDDzlGE2zy5LNU2o

Link to (very raw) transcript: https://share.descript.com/view/CPVRn24aeba

Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com

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