Product-Led Storytelling: The Art of Acquiring Users Directly from SaaS Content

If you want to grow your SaaS product through product-led storytelling, today’s guest can show you the way. Victor Eduoh has been developing authority-building stories that are designed to capture, engage, and turn prospects into product-qualified leads, trial users, and customers.

In this episode, Victor shared the importance of product-led storytelling, how it fits into the different marketing funnels, and how businesses can create better stories for product-led storytelling.

Show Notes

[01:34] What product-led storytelling is and why product-led companies should care about it

[03:18] How product-led storytelling fits into the different marketing funnels

[06:02] How product-led storytelling differs from conventional content marketing

[10:21] How people can create better stories for product-led storytelling

[14:20] What the next step should be after content and empathy

[18:50] Common mistakes companies make

[23:57] Businesses that are doing a great job with product-led storytelling

[28:20] His piece of advice when it comes to product-led storytelling

[31:34] Where people can find him online

About Victor Eduoh

Victor Eduoh is a master copywriter and a product-led SaaS content strategist. His consulting firm helps SaaS brands grow by creating a bespoke and ROI-focused content marketing for them. In addition, he helps companies stand out and acquire new customers using two unique and research-backed frameworks: The SaaS Topic Clusters’ Strategy, and Product-Led Storytelling.

Links

• 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
• Ahrefs

Profile

• Victor Eduoh Website
• Victor Eduoh on LinkedIn