How I Built This with Guy Raz The Lip Bar: Melissa Butler
Nov 23, 2020
Melissa Butler, the Founder and CEO of The Lip Bar, shares her inspiring journey from Wall Street analyst to beauty entrepreneur. Frustrated by the lack of diversity in cosmetics, she launched bold, inclusive lipstick shades from her kitchen. Despite a rocky appearance on Shark Tank, her determination led to a partnership with Target, expanding her brand significantly. Melissa discusses her creative marketing strategies, the importance of community support, and the challenges faced by black entrepreneurs in the beauty industry.
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Crane Operator Mom
- Melissa Butler's mother worked as a crane operator, a male-dominated job in Detroit's automotive industry.
- Witnessing her mother's resilience instilled in Melissa a strong sense of self-reliance.
Detroit Childhood
- Despite growing up in a dangerous Detroit neighborhood, Melissa Butler felt safe and provided for.
- Her mother prioritized her happiness, even if it meant living beyond their means.
HBCU and Beijing
- Melissa Butler chose to attend a historically black university (HBCU) for a culturally enriching experience.
- A six-month stay in Beijing broadened her perspective on humanity and interconnectedness.
