Breaking Boundaries in Broadway: The TodayTix Story with Brian Fenty

Our guest today is Brian Fenty, Co-Founder & CEO of TodayTix. TodayTix is the digital gateway to live shows, arts, and cultural experiences.

We discuss:

• His introduction to Broadway & ticketing
• How Broadway initially tried to appeal to younger demographics and failed
• How TodayTix partners with theatres
• The threat of TicketMaster
• Why they didn’t pivot during COVID
• Their acquisition strategy & more