ICYMI

Daily Harvest Is Crumbling

Jul 2, 2022
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ANECDOTE

How Luke Got the Crumbles

  • Luke Pearson, a vegan influencer, received Daily Harvest's lentil crumbles in a PR package.
  • He was interested in the brand due to its vegan and organic focus, aligning with his lifestyle.
ANECDOTE

Luke's First Impression of the Crumbles

  • Luke wasn't impressed with the lentil crumbles' taste, describing them as bland.
  • He ate them again only because they were in his freezer and he was trying to use up groceries.
ANECDOTE

Onset of Symptoms

  • After consuming the crumbles twice, Luke experienced severe stomach pain, fever, chills, and itching.
  • He initially dismissed the first instance but connected the symptoms after the second time.
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