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Show Notes

• 01:01 – Jennifer is bringing more than debits and credits to her accounting courses at UT
• 01:50 – Aspiring cloud accountants, get yourselves acquainted with high-quality video-conferencing software, such as Zoom! 
• 02:56 – New new reviews! 
• 04:44 – News from beyond the Cloud Accounting Podcast Studios! 
• 05:09 – Are smart speakers recording your every word? | Consumer Reports 
• 07:15 – Have we sacrificed our privacy for the sake of technological convenience? 
• 11:21 – Caroline’s article relates back to our Sock-puppet discussion
• 11:48 – Does connection equal increased creativity? | Knowledge
• 12:54 – It's the newness of the person, their new information and new perspectives that inspires creativity. 
• 13:36 – A substantial piece of David's work over the past decade is due to meeting new people on social media, however, he has yet to find the best way to balance digital distractions and real-world productivity
• 14:51 – Despite the negative aspects of social, it has opened up a wealth of possibilities for people to share, create, serve, and advance their professions
• 15:54 – David continually boosts his creative powers by accepting every LinkedIn invitation that comes his way! 
• 17:17 – Be smart about building your personal brand, in order to make the best connections possible 
• 17:44 – David highly recommends reading The Cluetrain Manifesto, and the 95 Theses, to learn more about the human connection to marketing, and social media
• 18:30 – Wanna boost your career? Stop lurking, start talking! 
• 20:41 – Miguel's articles focus on job searches and hiring practices, such as background checks, as they pertain to social media: 

                - When your social media presence affects your ability to land a job | PR Newswire 

                - Social-media screening is the new norm for employers | Business News Daily 

                - Social doesn’t tell a candidate’s entire story | Workforce 

                - How useful is social-media screening? | Backgroundchecks.com

• 22:26 – Saving face - If you wouldn't want the entire planet to see it, don't post it on social media, period. 
• 23:51 – We're no longer able to lead separate work and personal lives anymore with the advent of social media.
• 27:33 – Think your private social channel is private forever? Think again, and then think about what you say there! 
• 29:08 – Don't be afraid to talk about the things you do - hobbies, interests, activities - on social media. It gives potential employers a more well-rounded view of who you are and what you can do for them
• 30:01 – Accounting firms are looking for more than just accounting majors to build diversity within their firms | AccountingWEB 
• 31:15 – Not to worry, though, up and coming accountants! As we discussed last week, there are still many accounting-related jobs available that offer top compensation and career opportunities! 
• 32:36 – Are CPAs losing faith in the US economy? | AICPA
• 34:18 – Check out Sean Stein Smith's take on blockchain and accounting in episode 36] 
• 35:05 – Cause for celebration? WeWork's failed IPO is proof that the free market system work |AIER 
• 35:18 – Numbers don't really lie ... WeWork's S-1 filing | CNBC
• 36:35 – Since the trends are heading towards automation, aspiring accountants and bookkeepers should focus on the value-added services they can provide to clients
• 38:37 – Make learning the technology and the tools your side gig, if you want to get ahead of the game! 
• 40:02 – Learn all the tech tools, not just accounting-related ... Calendars, social media automation, website design to build up basic skill levels employers are seeking
• 41:14 – Carpe Diem! It's never been easier to start your own accounting or bookkeeping business, with very little upfront expense! 
• 42:14 – Get the itch for a niche ... There are countless opportunities for specializing in the accounting and bookkeeping realm
• 43:38 – Blake doesn't think regulation will hit the advisory specialty in the near future. 
• 44:32 – When in Texas, don't bother calling yourself an accountant, unless you've got the CPA designation to prove it.  
• 44:43 – In Cali, however, anything goes ... Anyone can call themselves an accountant, no degree required. 
• 46:11 – Traditional accounting will stand the test of time, even though some may venture into more 'futuristic' areas. It's really a matter of personal choice
• 48:09 – No more snooze-fest - Accounting and bookkeeping can be as exciting and fun as you make it 

Connect with Jennifer

• Email: jennifer.johnson@utdallas.edu
• LinkedIn: https://www.linkedin.com/in/jennifergjohnson
• Twitter: https://twitter.com/JENJOHNSONCPA

Get in Touch

Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus. 

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