Entrepreneurs on Fire Stop Building Wealth and Start Building a LEGACY with Derek Wilson: An EOFire Classic from 2022
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Jan 3, 2026 Derek Wilson, an entrepreneur and ranch owner, shares his transformative journey from a six-figure sales role at ClickFunnels to taking over his family's 130-year-old ranch after his father's passing. He emphasizes that true fulfillment goes beyond money, focusing on legacy, community impact, and personal freedom. Derek discusses launching Cross O Meats to help ranchers and the core values of his Primal King podcast—liberation, lifestyle, and legacy. He encourages listeners to make brave decisions for clarity and growth.
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Freedom Often Scares People
- Derek argues many people say they want freedom but actually choose comfort and security instead.
- He links true freedom to responsibility, action, and willingness to take risks.
Sudden Death Sparked A Life Pivot
- Derek received a call at ClickFunnels that his father had a massive heart attack and died instantly.
- That event forced Derek to choose between his high-paying job and saving his family's 130-year-old ranch.
Sold Dream Home To Save The Ranch
- Derek and his wife sold their dream home and moved into an older ranch house that needed major work.
- They endured cramped living conditions with four young kids to pursue the ranch and a different lifestyle.