070: Julie Ciardi’s Private Podcast Strategy Drive $320k Launch

Feb 26, 2025

Julie Ciardi, a Human Design Business Coach and former IBM marketing executive, reveals her innovative use of private podcasts to drive business success. She discusses her unique 'surround sound marketing' strategy, which transformed her launches and generated a staggering $320K in revenue. Julie emphasizes the power of voice in engagement, explaining how audio creates intimacy and connection. Listeners will learn about updating private podcast feeds for launches and the importance of user experience in content delivery.

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Intro

00:00 • 5min

Transforming Launch Strategies with Private Podcasts

04:34 • 26min

The Advantages of Audio and User Experience in Content Delivery

30:47 • 3min

Maximizing Engagement through Iterative Launches

33:58 • 4min

Exploring Innovative Podcast Engagement Strategies

38:27 • 3min

Emphasizing the Power of Audio Connection

41:55 • 2min

Are you leveraging the power of your voice to create intimacy and drive sales in your business? In this episode of Launch Your Private Podcast, we dive into the world of Julie Ciardi, a Human Design Business Coach and former IBM marketing executive who has masterfully used audio to scale her business to 300 clients across 18 countries. Julie shares her groundbreaking "surround sound marketing" strategy, revealing how private podcasts transformed her launches, boosted show-up rates, and generated $320,000 in revenue in just one campaign.

Timestamps:

[0:00] Introduction to the episode and Julie Ciardi’s journey from corporate to entrepreneurship, helping women use human design to enhance their marketing and sales strategies.

[4:12] Julie’s leap from corporate to entrepreneurship and the role of audio in shaping her business.

[8:14] The shift from traditional lead nurturing to her "Surround Sound Marketing" approach.

[12:48] Using private podcasts for replay access, open cart periods, and client testimonials.

[15:32] Julie’s process for updating and republishing private podcast feeds before each new launch.

[20:42] How Julie’s November launch generated $320K in revenue, marking a major breakthrough.

[24:17] The power of voice in marketing—why 38% of communication effectiveness comes from tone.

[27:54] How Julie integrates private podcasts in daily client engagement and program delivery.

[31:15] Experimenting with fully audio-based live launches and FAQ-style private podcast episodes.

[35:28] Managing multiple launches per year and continuously refining strategies.

[38:46] Key takeaways on leveraging private podcasts for warm lead nurturing and scaling with intimacy.

Links mentioned:

http://www.julieciardi.com

https://www.instagram.com/julieciardi/

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