Systems Saved Me® 5 Design Levers That Turn Browsers Into Buyers
If you’ve ever poured time, energy, and budget into marketing (only to be met with silence), this episode is your missing link. Brand strategist and web designer Bethany McCamish is back to walk you through her 5-part Brand Before Marketing framework, designed to make your brand convert before you spend a dollar on promotion. She shares the difference between design that simply looks good and design that drives decisions, how brand messaging creates connection, and the exact brand systems you need to make your marketing actually work. This is your roadmap for building a brand foundation that fuels visibility, not burnout.
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TIMESTAMPS:
0:00 – Jordan introduces Bethany and the premise: marketing doesn't work without brand clarity
1:34 – Bethany explains what a brand actually is—and why your logo isn’t it
3:50 – Foundation #1: The system of perception (design psychology, consistency, visual hierarchy)
9:06 – Foundation #2: The system of connection (messaging that builds trust and clarity)
13:55 – Foundation #3: The system of experience (websites that guide and convert)
19:22 – Amplifier #1: Marketing as the megaphone—but only after your brand is built
22:15 – Amplifier #2: Creating a visibility ecosystem with anchor content and content repurposing
26:58 – Final recap: why marketing drives traffic, but brand design drives decisions