279 - Buying the Business You Work For: Turning Experience into Ownership with Shaun Sykes

"My unique skill isn't being an arborist, it's aligning incentives. That is my number one skill. I love writing up incentive plans and working with the team on bonus programs." - Shaun Sykes, Owner of Arbor Image

"We were paying out less money per job on labor than we ever had, and they are making more money than they've ever had." - Shaun Sykes on the pay-for-performance results

"We made a 20% price increase, didn't see a drop in close rate. So we took another 20-30% increase, and then finally saw a small drop to about 50% close rate." - Shaun Sykes on pricing courage

"The biggest thing that started the confidence to make changes was getting our marketing in order and having way more than enough leads." - Shaun Sykes on transformation catalyst

"Nearly every change we were scared to make ended up getting us more customers because we came across as more professional."- Shaun Sykes on implementing systems