The Journal. Canned or Homemade? America’s Biggest Cranberry Company Wins Either Way
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Nov 28, 2024 
Join WSJ reporter Ben Cohen, who covers Ocean Spray and the cranberry industry, as he dives into the fascinating world of cranberries. Discover how this cooperative, owned by around 700 families, controls 65% of the global cranberry supply. Cohen reveals the story of how cranberries ended up in cans and how the cooperative is evolving beyond just Thanksgiving. He also discusses innovative marketing strategies like viral TikTok campaigns aimed at younger audiences, showcasing the company's commitment to community and adaptation.
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The Great Cranberry Scare
- In 1959, the Great Cranberry Scare occurred when trace amounts of a herbicide were found in cranberries.
- This event pushed Ocean Spray to diversify beyond canned cranberry sauce.
Ocean Spray's Innovations
- Ocean Spray's innovations post-1959 include juice blends (Cranapple), juice boxes, and dried cranberries (Craisins).
- These innovations helped Ocean Spray expand beyond its reliance on Thanksgiving sales.
The PepsiCo Offer
- In 2004, PepsiCo offered to buy 50% of Ocean Spray, creating a divide among growers.
- The growers narrowly voted to remain independent, prioritizing long-term farm benefits over a short-term payout.