Innovative Strategies for a Timeless Product

Happy Thanksgiving! This episode was originally published in November 2023. Ocean Spray’s farmers are responsible for 65% of the world’s cranberries. It’s not a publicly traded company. It’s not a traditional private company, either. It’s a cooperative founded nearly a century ago and owned by roughly 700 families. WSJ’s Ben Cohen tells the story of how the cranberry got into the can and how the company is planning for a future beyond your Thanksgiving table. 

Further Reading:

-These People Are Responsible for the Cranberry Sauce You Love to Hate 

Further Listening:

-Are Rotisserie Chickens 'Inflation-Proof'? 

-The Twinkie: From Bankruptcy to Billions 

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