321: Write Emails That People Actually Respond to Using These Rules from the A-list Father of Advertising

Rambling in emails is like setting fire to your executive presence—before you know it, you're left with nothing but smoke and confusion.

As a high-performing leader, every email you send shapes how senior executives perceive you. Rambling not only dilutes your message but also diminishes your authority.

If you want to stand out and command respect, knowing exactly how to structure your communication is key.

By the end of this short episode you will know:

✨ What to do to boost your credibility through your emails

 💼 How concise, focused emails can fast-track responses and recognition from senior leaders

 📈 The exact maximum length of a paragraph people will read in an email

Ready to turn your emails into a career-boosting asset? Press play now and start commanding attention with every message you send!

If you want more personalized help with your communication, check out our Executive Presence Mastery System, a 90-day intensive coaching program. There’s a link in the show notes to set up a quick 25-minute conversation with me. 

Let’s Recap Ogilvy’s 10 Rules for Emails in 2024:

1. Write the way you talk—keep it conversational.
2. Use short words, sentences, and paragraphs.
3. Avoid jargon.
4. Keep emails short—no one reads long emails.
5. Check your facts.
6. Don’t rush to hit send—review first.
7. For important emails, get feedback from a colleague.
8. Be clear about what you want the recipient to do.
9. If it’s urgent or complex, go beyond email.
10. Start with your main point right away.

In Speak Up communication and executive presence coaching, high performing leaders learn to enhance their influence and confidence, refining their communication style to increase visibility and effectiveness in promotion opportunities. 

By honing communication skills and fostering a trusted advisor mindset, aspiring executives cultivate mastery in public speaking and beat imposter syndrome.