Learn how Evernest Property Management has grown their online Google reviews 10X over the years, strategies for increasing reviews, impact of positive ratings on client acquisition, managing reviews on different platforms like Google and Yelp, utilizing Podium software for review management, and the importance of actively seeking 5-star reviews through personal interactions.
Maintaining a rating between 4.3 to 4.7 on Google is crucial for attracting clients.
Proactively soliciting reviews from stakeholders and leveraging technology can boost online reputation.
Deep dives
Importance of Google Reviews
Having a strong online presence on platforms like Google, Facebook, Yelp, Reddit, BiggerPockets, and BBB is crucial for property management companies as potential clients heavily rely on reviews to make decisions. Notably, Google reviews stand out as the most influential, with a focus on maintaining a rating between 4.3 to 4.7 to attract business. The podcast emphasizes the significance of positive reviews in creating trust and a reputable image within the industry.
Proactive Approach to Reviews
The podcast stresses the necessity of a proactive approach in garnering reviews, suggesting direct requests for feedback from various stakeholders like vendors, owners, residents, and applicants. Being actively engaged in soliciting reviews and leveraging technology like texting platforms can significantly enhance review acquisition rates. By incorporating a culture of proactively seeking reviews, companies can foster a positive online reputation.
Creative Incentives for Reviews
To encourage a culture of review solicitation, the podcast recommends implementing creative incentives and contests within the company. Examples include offering cash rewards, organizing themed competitions, or even sending top performers on vacations. By making the process of collecting reviews fun and rewarding for employees, property management companies can motivate their teams to actively seek positive feedback, ultimately boosting their online reputation.
If you want more leads, you need more reviews. It's a simple game, but you must be committed. In this episode, Spencer walks you through the different platforms you should pay attention to and then how Evernest has grown their online Google reviews 10X over the past several years.
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Connect with Matt and Spencer at Evernest: Evernest.co