The Entrepreneur Experiment EE456 - £25M ARR and Zero Gimmicks: The Heights Story with Dan Murray-Serter
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Dan Murray, co-founder of Heights, the brain health and wellness brand redefining supplements through science and transparency. From building a startup after insomnia and burnout to scaling Heights to over £25 million ARR, Dan’s story is a masterclass in resilience, product integrity, and founder mindset.
Dan doesn’t hold back-calling out the biggest scams in wellness, revealing how Heights earned credibility in a saturated industry, and sharing the truth about raising investment, building trust with scientists, and navigating toxic investor relationships.
If you’ve ever wondered how to build a purpose-led brand in a crowded space—or how to rebuild confidence after failure—this episode is for you.
Show Notes
In this episode, we cover:
💊 The truth about supplements: why Dan believes most gummies and collagen products are “wellness junk food.”
🧠 The origin of Heights: how insomnia and poor nutrition led to a £25M brain health brand.
📚 Science meets storytelling: building credibility by translating research into consumer trust.
👥 Finding the right investors: why the wrong people can destroy your company culture.
🚫 Equity mistakes: how early founders give away too much—and how to stop doing it.
💡 The power of “hope is not a strategy”—the most annoying advice that turned out to be true.
🔥 Growth lessons: how Heights went from 0→10M in four years and doubled again in one.
🌟 Celebrity trust: how genuine users like Stephen Fry became Heights’ biggest advocates.
💬 “We can never regret this choice. If you make the wrong product decision, you bring the whole brand down.”– Dan Murray
Heights – Smart Nutrition for Brain & Body
Links & Resources:
Get 20% off your Heights Order: https://bit.ly/48LyvEv
Follow Dan Murray-Serter on Instagram: https://www.instagram.com/danmurrays
Listen to Dan’s podcast: Secret Leaders: https://www.secretleaders.com/
Recommended Book: The Power of Now by Eckhart Tolle
Connect with Gary Fox → https://www.instagram.com/mrgaryfox
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Music Credit: “Nobody Knows” by Andrew Applepie — used under purchased royalty-free license.