The Marketing Architects Nerd Alert: How AI Will Change Marketing Structures
May 8, 2025
09:45
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore how AI transforms workplace collaboration. A groundbreaking Procter & Gamble study reveals that individuals using AI match team performance, while AI-human teams produce superior results.
Topics covered:
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
Dell’Acqua, F., Ayoubi, C., Lifshitz, H., Sadun, R., Mollick, E., Mollick, L., Han, Y., Goldman, J., Nair, H., Taub, S., & Lakhani, K. (2025). The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise. Harvard Business School Working Paper No. 25-043
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, Elena and Rob explore how AI transforms workplace collaboration. A groundbreaking Procter & Gamble study reveals that individuals using AI match team performance, while AI-human teams produce superior results.
Topics covered:
- [01:00] "The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork"
- [03:00] Field experiment setup and methodology
- [04:35] How AI helps break departmental silos
- [05:10] Improved emotional experience when working with AI
- [06:05] AI integration beyond productivity
- [07:00] AI-human collaboration creating "blended intelligence"
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
Dell’Acqua, F., Ayoubi, C., Lifshitz, H., Sadun, R., Mollick, E., Mollick, L., Han, Y., Goldman, J., Nair, H., Taub, S., & Lakhani, K. (2025). The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise. Harvard Business School Working Paper No. 25-043
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.