Consumer Power in Product Purchasing

There has been a noticeable shift in consumer behavior regarding shrinkflation, where companies reduced product sizes while maintaining prices. In response to declining sales, PepsiCo is testing strategies to increase package contents, recognizing that consumers are frustrated with consistently finding less product in their purchases. This change reflects a broader trend among packaged goods manufacturers, who are feeling the effects of a consumer revolt against steep price increases and are now reconsidering their pricing and packaging strategies. Other companies, like Procter & Gamble, may also follow suit as consumers continue to prioritize value over brand loyalty.