Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==> Growing Email Tactic in 2026! and Daniel's Thanksgiving Plan <== | BATHROOM Break #83 COLLAB: The Marketing Millennials + Do This, Not That
Nov 24, 2025
Dive into holiday marketing as Jay and Daniel blend Thanksgiving fun with crucial email strategies. They highlight the significance of reply rates, especially with AI's role in boosting engagement. Discover tactics for prompting genuine responses, like personal questions and hidden surprises in emails. The 'reply GUIDE' tactic helps convert interest into action without landing page hurdles. They also explore how replies enhance visibility on social platforms, plus personal Thanksgiving quirks and pop culture recommendations for relatable marketing!
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Daniel's Thanksgiving Preferences
- Daniel shared his South African upbringing and joked about invented hut names and riding elephants.
- He also declared a strong dislike for dry turkey and endorsed marshmallowed sweet potatoes.
Use One-Word Reply Calls-To-Action
- Ask subscribers to reply with a single word (e.g., "GUIDE" or "DISCOUNT") to instantly deliver content or codes.
- This boosts reply rates, improves deliverability, and outperforms forcing users to fill forms or click landing pages.
Replies Are A Powerful Deliverability Signal
- Reply rate signals content resonates with humans and separates you from AI-only blasts.
- Higher reply rates are becoming a crucial ranking/delivery signal for inbox placement and engagement.