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The Community Experience
How Matt Sonnenberg Leads His Community (without Actually Leading It)
Oct 19, 2021
Matt Sonnenberg, experienced in the Skylanders community, shares insights on becoming influential without leading. Topics include participating under an alias, entering a niche community, and the value of providing to a community. They also discuss building a Skylanders website, staying accessible, dreams and memories, book recommendations, and active community engagement.
55:56
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Quick takeaways
- Creating a valuable resource within a community can lead to long-term engagement and success.
- Recognizing changes in the market and adapting strategies is crucial for sustained growth and resilience.
Deep dives
Discovering the Power of Community: Matt Sonnenberg's Journey
Matt Sonnenberg shares his experience of building and maintaining a successful community centered around Skylanders. He discusses how he created a valuable resource with his Skylanders character list website, attracting both kids and parents who were interested in the game. Despite the decline in the Skylanders franchise, Matt was surprised to see the community still thriving when he returned after a four-year break. He highlights the importance of providing value to a community and the role it plays in sustaining long-term success. Matt also discusses his future plans, including the possibility of creating a physical product and exploring new avenues to engage with the community.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode