How Matt Sonnenberg Leads His Community (without Actually Leading It)

#010 Great leadership is only one component of what makes a community truly thrive: a community needs influence and energy from more than its actual leadership or membership base to stay healthy.

Matt Sonnenberg is on the show today to speak to his experience becoming well-regarded in the niche community of the Skylanders games, some of the first collectibles in the "toys to life" gaming genre. We get into all kinds of interesting questions like this today: like the pros and cons of participating in a community under an alias and how to successfully enter or re-enter a niche community. Not everyone has to lead a community to be massively influential in it, and Matt's story is full of great takeaways on doing exactly that.

Show notes and more at SmartPassiveIncome.com/cx010

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