How Matt Sonnenberg Leads His Community (without Actually Leading It)
The Community Experience
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Building a Skylanders Character List Website
The speaker discusses their experience with starting a business related to the Skylanders franchise, launching a website called Skylander Character List. They talk about the challenges of being a non-fan initially and the unique model of tying video game figures to releases. The chapter also delves into the struggles faced by the website when competition entered the market and the financial aspect of their site.
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