The Jordan Harbinger Show

774: Jonah Berger | The Hidden Forces that Shape Behavior

Jan 5, 2023

Joining the discussion is Jonah Berger, a Professor at the Wharton School of Business, known for his expertise in social influence and viral marketing. He reveals how our choices are deeply shaped by the unseen influence of others. Jonah provides insights on leveraging social influence as a decision-making tool and exposes the pitfalls of underachievement influenced by social groups. He also shares a game-changing negotiation trick that boosts success rates fivefold and strategies to guard against undesired influence.

44:21

Episode guests

Jonah Berger

Highlights

AI Chapters

Episode notes

The Psychology of Logos and Conspicuous Consumption

01:56

Explaining cycles of fads and fashion

01:15

Intro

3min

The Power of Social Influence

13min

Reducing Friction for Effective Fitness Habits

3min

The Power of Familiarity in Choice

12min

Balancing Fitness and Mental Health

6min

The Power of Social Influence

7min

The Power of Influence and Authentic Connection

6min

Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s a marketing professor and author, and his new book is Invisible Influence: The Hidden Forces that Shape Behavior. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh pass through your earholes!]

What We Discuss with Jonah Berger:

We like to believe we’re so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do.
Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions.
Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement.
Learn the one trick that allows negotiators to be five times more successful.
How do we protect ourselves from undesired influence?
And much more…

Full show notes and resources can be found here: jordanharbinger.com/774

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