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774: Jonah Berger | The Hidden Forces that Shape Behavior

The Jordan Harbinger Show

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The Power of Social Influence

This chapter examines how social influence shapes our perceptions of personal choices, often leading to a disconnect between individual opinions and external factors. Through various examples and anecdotes, it illustrates the complexities of conformity and differentiation in decision-making, alongside the cultural and societal forces at play. The discussion raises important questions about the impact of these influences on behavior, identity, and academic performance, particularly within minority communities.

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