Chief Economist of Walmart Shares Insights on Scaling that Every Nonprofit Needs to Know

The following is a conversation between John A. List, Professor of Economics at the University of Chicago, Chief Economist at Walmart, and author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale, and Denver Frederick, the Host of The Business of Giving.

We live in a society that highly values and rewards innovation. If you go to Amazon and type in innovation, you will find over 60,000 books. But the work of scaling those innovations can almost be an afterthought. A similar search will yield only 4,000 results. My next guest thinks there is something wrong with that picture and has written a book to address it.

He is John List, the Kenneth C. Griffin Distinguished Services Professor in Economics at the University of Chicago, the Visiting Robert F. Hartsook Chair in Fundraising at Indiana University's Lilly Family School of Philanthropy, and the author of a splendid book titled The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. Welcome to The Business of Giving, John.