After outsourcing her SEO and digital marketing for seven years, Billie Tarascio, founder of My Modern Law, decided — never again, it wasn't working for her law firm and her numbers proved it.
It's really hard to know if what you're paying for digital marketing is actually bringing you business. You’ll get impressions, you'll get page rank, you'll get subscribers. You can look at it to see how your social media is doing. You might see which keywords you're ranking for, but being able to say that your marketing is working for you is two different things.
As in Billie's case — while her social following number was climbing — her lead numbers were going down. That’s when she decided to bring her marketing in house and really focus on 5 key areas to move that lead number.
Listen in!
01:39 Look at your leads
04:25 The 5 new marketing areas that Billie is focusing on
➡️ TikTok - cons you need to post 4-6 videos a day
➡️ Pro Bono Day - con getting lawyers to show up
➡️ Free Facebook Group - con harder to grow, pay to manage
➡️ Meetups - con
➡️ Online events -
➡️ Podcast - build referral network
11:58 Branding photo - think of your visuals is a key strategy
14:18 What are your KPI’s?!
🎥 Watch the full video on YouTube here.
Connect with Billie:
Resources:
- Join the Guild Membership
- Meet us in Austin, TX! The ZAPATHON Automation Workshop featuring Kelsey Bratcher! Become a member to purchase your ticket.
- Subscribe to the Maximum Lawyer Youtube Channel
- Follow us on Instagram
- Join the Facebook Group
- Follow the Facebook Page
- Follow us on LinkedIn
Resources:
- Join the Guild Membership
- Subscribe to the Maximum Lawyer Youtube Channel
- Follow us on Instagram
- Join the Facebook Group
- Follow the Facebook Page
- Follow us on LinkedIn