018. Understanding "Jobs To Be Done" to Unlock Hidden Client Needs

Most lawyers think of their intake form as something that they need to send to the client so they can get the information they need to actually do the legal work their client requires. But what if we shifted the perspective and instead asked the question, "What is the job that my client is hiring my intake form to do?"

Tune in this week to gain a deep understanding in "Jobs To Be Done" Theory and unlock hidden client needs in the process. You'll learn how to better understand the job that your client is hiring your product to accomplish, as well as get clarity around the scope of competition for your products and services, so you can innovate the products and services you offer in your law practice to better meet your clients' needs.

For full show notes, transcript, and more information, visit: https://www.agileattorney.com/18

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